The Walt Disney Company and Latinum Network Co-host Executive Roundtable to Share New Total Market Approach: Marketing Across the Cultural Continuum

Nearly 50 executives from leading brands gather to discuss “Total Market in Context”

Latinum Network, America’s premier member-based multicultural advisory firm, is hosting its biannual Executive Roundtable series on March 26, 2015 at the Walt Disney Studios in Burbank, CA.

Co-hosted by the Walt Disney Company, this in-person meeting brings together about 50 executives from some of America’s top corporations in order to discuss strategies and best practices in multicultural marketing. Among the Spring Executive Roundtable’s confirmed attendees are representatives from the National Football League, Facebook, Coca-Cola, Discovery US Hispanic Networks, Nestlé USA, and more.

“The Walt Disney Company is pleased to be hosting Latinum Network’s Spring Roundtable event, as we take a closer look at how to better serve an increasingly multicultural consumer,” says Christine Cadena, Vice President, Multicultural Initiatives, the Walt Disney Company.

“We are excited to unveil Latinum’s new proprietary methodology around multicultural marketing with the Walt Disney Company,” says Latinum’s co-founder and CEO, David Wellisch. “Our Marketing Across the Cultural Continuum framework is a practical, efficient, and comprehensive how-to approach to marketing to a multicultural America.”

“In the past few years, the Total Market approach has been debated passionately among the multicultural marketing community.” adds Latinum Network’s Senior Vice President of Products and Research, Andy Hasselwander. “At Latinum, we believe that the right kind of Total Market strategy has its place, but that dedicated approaches remain viable and compelling. We think of it as putting Total Market in context.”

 

ABOUT THE WALT DISNEY COMPANY: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

ABOUT LATINUM NETWORK: Latinum Network is the premier member-based advisory company dedicated to helping brands succeed in the multicultural economy. Founded in 2009, the Company’s mission is to enhance members’ ability to drive growth and measurable ROI from multicultural audiences via actionable insights, business analytics, proven strategies, and consumer access. Latinum currently supports nearly 100 member brands. Proprietary solutions include VozLatinum, a bilingual online community used to support both network-wide and custom client research; Veo, a consumer mobile platform that allows direct, two-way engagement between brands and consumers; and Latinum’s Digital Platform that provides clients with proprietary syndicated research, actionable category-level insights, online tools and best practices.